Serene Industries Ltd (SIL) / Woodward
Serene Industries Ltd, New Zealand – Fraudulent trading in Australia
Serene Industries Ltd is owned and operated by one Christopher James Woodward as depicted on www.serene-ind.com and who appears to be the main proponent of Serene’s deceit.
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Serene is declining every
customer warranty claim, there are many.
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There are customer reports of fan
heaters catching fire.
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Products with a Serene 10 year
warranty are failing within 1 year.
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Serene is declining customer
warranty claims telling them that Serene has never actually had a busines in Australia.
Serene Boss and Owner Christopher James Woodward is telling customers:
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All warranties are declined, Serene
has never had a business in Australia.
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Serene products have never
been designed, intended, compliant or released in Australia.
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Any Serene product that a
customer has can only be a dangerous illegal counterfeit sourced illicitly from
the “murky grey or dark web” - most likely from Europe or the UK.
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Serene is however willing to
honour warrant claims by selling the replacement to the customer at cost.
· From July 2020 Woodward has altered
it story telling customers that Serene cannot honour warranty claims as Serene
has only just launched in Australia online just 4 weeks ago (since June 2020).
THESE ARE COMPLETELY FALSE STATEMENTS MADE BY SERENE
Wikifrauds enquiries lead us to an ex-distributor of Serene Living products who
we spoke to.
They request that we don’t publish their name as they are simply embarrassed to
be even associated with Woodward and his deceit.
They also confirm that they have already
published their own fraud advisory online. It appears as though there has been
trouble with Serene Industries for some time. http://heatingco.com.au/serene/
THEY CONFIRMED:
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Serene Industries /
Christopher Woodward has actually had his Serene business and product in
Australia since 2014.
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Woodward is notorious for
peddling this type of lies and deceit. It is blatant fraud.
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Woodward will likely be facing
criminal negligence as a result of a serious fire incident or injury is caused
by a Serene heater in Australia.
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His business is already being
investigated by the New Zealand regulator.
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All Serene products have
always been designed, intended and certified for Australia. That is published
online by Serene since 2014.
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Serene Industries has even had their
Australian office details printed on the cartons.
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However Woodward’s warranty
assurances are not worth the carboard they are printed on. He will always
invent a reason to decline any warranty claim.
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We have also been contacted by
other government and consumer advocacy bodies who have commenced making their
own enquiries on Serene as a result of customer compliants.
However our discussions with this reseller
would indicate that few would be surprised that Serene / Woodward ended up here.
“We are not at all surprised in the least that
this debacle has ended up on this forum, there are many real pissed off customers
that have been abandoned by Serene Industries including ourselves and there
will be more to come, mark my words.
“Woodward’s conduct is blatant fraud – he has never had any intention of
honouring any warranty claims – he never did since the day we started selling his
Serene products in 2015. His generous warranty assurances are literally not
worth the cardboard they are printed on.”
“This is likely to get worse – inevitably all Woodward needs is a serious fire
or injury caused by a Serene heater and he will be staring straight down the
barrel of criminal negligence”.
“It is one thing to decline a customer warranty claim for any technical reason
– but it is something completely different to refute a warranty claim citing
that your business even existed in Australia and that the customers product is
actually an illegal dangerous knock off that is not actually safety certified.”
“At the rate Woodward is tracking he is well on his way to having his whole business
upended on prime-time TV 60 Minutes or the like. We have already cautioned Woodward
on this several times.”
“If we are asked to front up and explain our involvement with Serene on
national TV, we are happy to do so, our company has nothing to hide. Our
conscience is clear, we have done all we could have and should have done to
support - at our cost – all customers that purchased Serene products from us.”
“It is a real shame that we are talking in these circumstances. We have known
of Serene and its 55 year old predecessor company for many years. Woodward took
over a leading successful New Zealand manufacturer heating division in 2012, he
first asked us to become involved in 2014.”
“Emanating from this leading manufacturer Serene / Woodward had an impeccable
Masterclass birth right in the heating business with flagship heater models spring
boarding off a prior quality legacy spanning decades - the best you ever wish
for in this game, once in a lifetime material.
“Serene Industries should by now be really
humming in Australia, not be eroded down to this level of bull sh*t, lies and
deceit ”.
“When we started selling Serene products in 2016 they had nearly every major
electrical and plumbing outlet in Australia on their books. Every one of them
without exception has dumped Christopher Woodward and run a mile – including
us.”
“To be frank, based on our dealings since 2015 Woodward has zero conscience – behind
the beautifully manicured photos he publishes on the Serene Industries website
– Woodward is a crook who couldn’t lie straight in bed.”
New Zealand Company records confirm:
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Serene is registered in
Christchurch, New Zealand (NZ Company office 4176478) and they also have an
office in Hong Kong.
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That that Christopher James Woodward
resides in Hong Kong, however further documents lodged have him residing at an
address in Auckland, New Zealand.
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Serene Industries Ltd in New
Zealand appears to be registered just Serene Ltd in Hong Kong.
Australian ASIC records confirm:
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There is also a Serene Heating
Australia Pty Ltd registered. The same Christopher James Woodward has been a 10%
shareholder since October 2015.
Serene Industries publish:
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On their website they have an Australia
office email – and a New Zealand phone number.
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The also state they have a
single Australian distributor.
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The Australia contact is
included on all of the Serene cartons.
Further detailed information will be published soon – WATCH THIS SPACE.